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The Coffee Show, 6 to 9 January 2027, Jeddah العربية Book your stand
Jeddah Superdome at sunset with coffee beans in the sky

Business, builtover coffee.

Saudi Arabia’s first trade show dedicated to coffee. Roasters, suppliers, equipment brands and cafés under one roof, with the doors open to everyone who loves coffee.

6–9 JAN 2027 JEDDAH SUPERDOME Wednesday to Saturday · 3 pm to 11 pm
Doors open in Wednesday 6 January 2027 · 3 pm Saudi time · Jeddah Superdome
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About the show

The whole coffee sector, in Jeddah, for four days

Saudi Arabia’s coffee market grows every year. The Coffee Show brings its players into one hall: growers and importers, roasters, equipment makers, and the people who run cafés and hotels. Wednesday and Thursday are for trade and sourcing. Friday and Saturday are for the public and the finals.

  • 200+exhibitors
    from Saudi Arabia and abroad
  • 25,000+visitors
    expected over four days
  • 14,454+m²
    of show space at Jeddah Superdome
  • 4days
    of sourcing, competitions and talks
ROAST CURVE · 06–09 JANFrom green bean to cup

Who exhibits

Who exhibits at The Coffee Show?

If your business touches any step of the coffee journey, there is a place for you on the floor.

  • Coffee and ingredients

    • Green bean suppliers and producers
    • Specialty roasters
    • Dairy and milk alternatives
    • Beverages, flavours and add-ons
  • Equipment and machines

    • Espresso machines and grinders
    • Manual brewing equipment
    • Roasting machines and accessories
    • Barista and kitchen tools
  • Business solutions

    • POS and payment systems
    • Inventory and operations software
    • Packaging, branding and design
    • Franchising and training
  • Hygiene and operations

    • Café cleaning supplies
    • Food-safe sanitisers
    • Single-use products
    • Water filtration and treatment

Stands start at 9 m² and go up to pavilions of 100 m² and more. The Roasters Zone has a dedicated kiosk for every roastery, and the Producers Zone has units set aside for farms and suppliers.

Request the floor plan and packages

Who visits

Visitors who make the buying decision

The trade visitor here owns a café, runs purchasing, or is an investor looking for a new supplier. The public gets in free with advance registration and enjoys the full experience.

Café owners and suppliers meeting on the Superdome terrace
  • Coffee and cafés

    Café owners, café chains and franchise operators, specialty roasters, and professional baristas.

  • Hospitality and food service

    Hotels and resorts, restaurants, catering companies, and food, beverage and purchasing managers.

  • Retail, distribution and investment

    Supermarkets and specialty food stores, distributors and importers, franchise developers, and coffee entrepreneurs.

  • Coffee lovers

    The public is invited to tastings, talks and the competitions. Entry is free with advance registration.

Inside the show

Four zones inside the hall

Each zone has a clear job, so visitors know where to go from the first step.

  • 01 — Roasters zone

    Roasters Zone

    An independent kiosk for every roastery to present its crops and open direct supply with cafés. Taste, compare and agree in the same spot.

    16 kiosks · 267 m²
  • 02 — Producers zone

    Producers and Distributors Zone

    Farms, importers and distributors in one area, so buyers find their supplier fast and compare several options in a single walk.

    16 units · 207 m²
  • 03 — Seminar hall

    Seminar Hall

    Daily talks and workshops with people from the industry: choosing suppliers and crops, running a café, brewing methods, and investing in the Saudi coffee market.

    250 m²
  • 04 — Competition area

    Competition Area

    The stage for the four competitions, in front of the audience and the jury, from the first heats on opening day to the winners on Saturday.

    189 m²

Programme

Four days, each with its own character

Wednesday and Thursday for trade and sourcing. Friday and Saturday for peak public attendance and the finals.

  1. 06JAN

    Wednesday · OpeningWelcome and launch

    • Official opening and guests’ tour of the hall
    • Talk: an introduction to specialty coffee
    • Meet-up corner for suppliers and cafés
    • Barista competition heats, group one
  2. 07JAN

    Thursday · Business daySourcing and equipment

    • Talk: how to choose a coffee supplier and crop
    • Workshop: the difference between brewing methods
    • Talk: choosing a grinder and machine for your project
    • Barista competition heats, group two
  3. 08JAN

    Friday · Public peakThe open experience for everyone

    • Latte art challenge on stage
    • Workshop: common mistakes in home brewing
    • Barista competition semi-final
    • “Name the flavour” challenge with the audience
  4. 09JAN

    Saturday · Finals and closingAwards and winners

    • Talk: the future of the coffee sector in Saudi Arabia
    • Closing tasting session
    • Barista competition final and latte art final
    • Winners announced, participants and sponsors honoured

Doors open at 3 pm and close at 11 pm every day. The detailed timetable is published before the show.

Tell me when the timetable is out

The Coffee Show Awards

Crowned in Jeddah

Five competitions in the Competition Area, with a specialist jury and media coverage. The winner’s name goes up in front of the whole sector.

Crystal trophy for Best Product Design

Best Product Design

Crystal trophy for the Barista Competition

Barista Competition

  1. Best Coffee Crop

    The jury cups the samples blind, with no logos. The bean speaks for itself.

    Roasters and producers
  2. Best Product Design

    Judged on product design, packaging and the experience of using it, for anything entering the Saudi market.

    Exhibitors
  3. Barista Competition

    A four-day championship from the heats to the final. Open to individuals.

    Individuals
  4. Latte Art Challenge

    A live head-to-head in front of the audience on Friday and Saturday.

    Individuals
  5. Hand Brewing Challenge

    From choosing the beans and the grind to the precision of the pour, in front of a specialist jury.

    Individuals

For exhibitors

Book your stand before the floor fills up

Stands start at 9 m². The sales team replies within 24 hours with the floor plan and the spaces still available.

Request the exhibitor proposal

For visitors

Free entry with advance registration

Register once and your entry pass arrives on your phone, with alerts for talks and competitions.

Register as a visitor

For sponsors

Partner with the show

Sponsorship packages tied to the experience zones: roasters, competitions, tasting and talks, with presence in the hall and across our channels.

Request the sponsorship deck

Register

Register now

Choose how you want to take part, fill in your details, and we get back to you on WhatsApp or email within one working day.

The button opens a WhatsApp chat with the show team with your details ready to send. Nothing is stored without your knowledge.

Your message is ready in WhatsApp. If the chat did not open, message us directly on +966 56 073 1303.

FAQ

Questions we hear often

Can’t find yours? Message us on WhatsApp and we reply the same day.

When and where is The Coffee Show?

From Wednesday 6 to Saturday 9 January 2027 at Jeddah Superdome. Doors open at 3 pm and close at 11 pm every day.

Is entry free for visitors?

Yes. Register on the website before the show and your entry pass arrives on your phone.

Who can exhibit?

Roasters, green bean suppliers, espresso machine and grinder brands, brewing equipment, dairy and milk alternatives, beverages and flavours, café technology and POS systems, packaging, barista tools, training academies and franchise solutions.

Which competitions are there?

Five: Best Coffee Crop, Best Product Design, the Barista Competition, the Latte Art Challenge, and the Hand Brewing Challenge. Entry is through the website, and nominations close on 15 December 2026.

How do I book a stand?

Click “Book your stand” and fill in the form. The sales team contacts you within 24 hours with the floor plan and the available spaces.

Book your stand Register as a visitor