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Book your stand
Saudi Arabia’s first trade show dedicated to coffee. Roasters, suppliers, equipment brands and cafés under one roof, with the doors open to everyone who loves coffee.
About the show
Saudi Arabia’s coffee market grows every year. The Coffee Show brings its players into one hall: growers and importers, roasters, equipment makers, and the people who run cafés and hotels. Wednesday and Thursday are for trade and sourcing. Friday and Saturday are for the public and the finals.
Who exhibits
If your business touches any step of the coffee journey, there is a place for you on the floor.
Stands start at 9 m² and go up to pavilions of 100 m² and more. The Roasters Zone has a dedicated kiosk for every roastery, and the Producers Zone has units set aside for farms and suppliers.
Request the floor plan and packagesWho visits
The trade visitor here owns a café, runs purchasing, or is an investor looking for a new supplier. The public gets in free with advance registration and enjoys the full experience.

Café owners, café chains and franchise operators, specialty roasters, and professional baristas.
Hotels and resorts, restaurants, catering companies, and food, beverage and purchasing managers.
Supermarkets and specialty food stores, distributors and importers, franchise developers, and coffee entrepreneurs.
The public is invited to tastings, talks and the competitions. Entry is free with advance registration.
Inside the show
Each zone has a clear job, so visitors know where to go from the first step.
01 — Roasters zone
An independent kiosk for every roastery to present its crops and open direct supply with cafés. Taste, compare and agree in the same spot.
16 kiosks · 267 m²
02 — Producers zone
Farms, importers and distributors in one area, so buyers find their supplier fast and compare several options in a single walk.
16 units · 207 m²
03 — Seminar hall
Daily talks and workshops with people from the industry: choosing suppliers and crops, running a café, brewing methods, and investing in the Saudi coffee market.
250 m²
04 — Competition area
The stage for the four competitions, in front of the audience and the jury, from the first heats on opening day to the winners on Saturday.
189 m²Programme
Wednesday and Thursday for trade and sourcing. Friday and Saturday for peak public attendance and the finals.
Doors open at 3 pm and close at 11 pm every day. The detailed timetable is published before the show.
Tell me when the timetable is outThe Coffee Show Awards
Five competitions in the Competition Area, with a specialist jury and media coverage. The winner’s name goes up in front of the whole sector.


The jury cups the samples blind, with no logos. The bean speaks for itself.
Judged on product design, packaging and the experience of using it, for anything entering the Saudi market.
A four-day championship from the heats to the final. Open to individuals.
A live head-to-head in front of the audience on Friday and Saturday.
From choosing the beans and the grind to the precision of the pour, in front of a specialist jury.
For exhibitors
Stands start at 9 m². The sales team replies within 24 hours with the floor plan and the spaces still available.
Request the exhibitor proposalFor visitors
Register once and your entry pass arrives on your phone, with alerts for talks and competitions.
Register as a visitorFor sponsors
Sponsorship packages tied to the experience zones: roasters, competitions, tasting and talks, with presence in the hall and across our channels.
Request the sponsorship deckRegister
Choose how you want to take part, fill in your details, and we get back to you on WhatsApp or email within one working day.
FAQ
Can’t find yours? Message us on WhatsApp and we reply the same day.
From Wednesday 6 to Saturday 9 January 2027 at Jeddah Superdome. Doors open at 3 pm and close at 11 pm every day.
Yes. Register on the website before the show and your entry pass arrives on your phone.
Roasters, green bean suppliers, espresso machine and grinder brands, brewing equipment, dairy and milk alternatives, beverages and flavours, café technology and POS systems, packaging, barista tools, training academies and franchise solutions.
Five: Best Coffee Crop, Best Product Design, the Barista Competition, the Latte Art Challenge, and the Hand Brewing Challenge. Entry is through the website, and nominations close on 15 December 2026.
Click “Book your stand” and fill in the form. The sales team contacts you within 24 hours with the floor plan and the available spaces.