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Book your stand
Who visits
Trade visitors looking for their next supplier, and coffee lovers who want the full experience. Both have a place at Jeddah Superdome from 6 to 9 January 2027, and entry is free with advance registration.
Trade visitors
Most trade visitors are decision makers: they own the café, run purchasing, or are weighing an investment in the Saudi coffee market.

Café owners and entrepreneurs, café chains and franchise operators, specialty roasters, and professional baristas.
Hotels and resorts, restaurants and in-hotel cafés, catering companies, and food, beverage and purchasing managers.
Supermarkets and specialty food stores, wholesale coffee distributors, importers and exporters, and franchise developers.
Investors studying the sector, start-up founders, and the public who come for tastings, talks and the competitions.
Why visit
Four days that save you months of research and comparison.
More than 200 exhibitors from Saudi Arabia and abroad: green beans, roasters, equipment and operations solutions, compared in a single walk.
Espresso machines, grinders and brewing tools running in front of you, with the brand’s own team to answer your questions.
The Roasters Zone has a kiosk for every roastery. Taste their crops and open a supply conversation on the spot.
Daily talks and workshops on choosing suppliers and equipment, brewing methods, and the future of the Saudi coffee market.
Five competitions in the Competition Area: Best Coffee Crop, Best Product Design, the Barista Competition, the Latte Art Challenge and the Hand Brewing Challenge.
A meet-up corner for suppliers and cafés, and encounters with investors and operators from across the Kingdom.
Plan your visit
Wednesday and Thursday for trade and sourcing. Friday and Saturday for peak public attendance and the finals.
Doors open at 3 pm and close at 11 pm every day. The detailed timetable is published before the show.
Register freeGood to know
Yes, with advance registration on the website. Your entry pass arrives on your phone and you show it at the gate.
Yes. The show is open to families every day, and Friday and Saturday are the best days for the public experience.
Jeddah Superdome on King Abdulaziz Road, with free parking around the hall. The map is on the Contact page.
Yes. Register as a trade visitor and before the show we send you the exhibitor list by category and the talks most relevant to you.
Register
Register once and your entry pass arrives on your phone, with alerts for talks and competitions.