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About us

About Us

Uncover the mission & purpose behind The Coffee Show

Discover the vision driving Saudi Arabia’s most focused coffee trade event — a commitment to connecting suppliers, operators, and industry leaders to source smarter, grow faster, and shape the future of coffee in the Kingdom.

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To bring the entire coffee ecosystem — from bean suppliers and equipment manufacturers to café owners and franchise operators — under one roof, and make it easier than ever to source, connect, and invest in one of the region’s most exciting markets.

The Coffee Show is setting a new standard for trade exhibitions in the Gulf region

Celebrating Saudi Coffee with Pride

Our Approach

What makes The Coffee Show the region’s most focused coffee trade event

Purpose-Built for Trade

Every element of the show — from the visitor profile to the exhibition categories — is designed to generate real commercial outcomes. This is a sourcing event, not a consumer fair.

The Complete Supply Chain

We bring together every part of the coffee ecosystem under one roof — ingredients, equipment, technology, packaging, training, and more — so buyers can source everything they need in three days.

Built Around Saudi Coffee

The Coffee Show is rooted in the Kingdom's coffee culture and shaped around its market. From the competitions to the seminar programme, everything reflects the ambition and energy of Saudi Arabia's coffee industry.

Our numbers

The Coffee Show by the numbers

Saudi Arabia’s coffee industry is growing fast — and The Coffee Show is growing with it. Here’s a snapshot of what we’re building together.

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Exhibiting Brands

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Trade Visitors Expected

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Days of Live Business

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Countries Represented